The maximum is 24 hours expressed in milliseconds. Key propertiesĭuration – How long a timer runs in milliseconds. Facebook is probably in the best position because people are already such active users.In Power Apps Studio, timers run only in Preview mode. “Everybody wants to be the platform that’s on all day, kind of like some people used to have their television on all the time. But short of that, “I don’t feel there’s any upper limit,” said Mr. Obviously there are limits to how much time Facebook users can spend since there are only 24 hours in a day. The better we do at providing what people most want to see, the more likely they are to return to the app and spend time.” The more time people spend on Facebook, the more data they will generate about themselves, and the better the company will get at the task.Īs a company spokeswoman, Jessie Baker, told me: “The time people spend on our site is a good measure of whether we’re delivering value to them. For people who demonstrate a preference for video, more video will appear near the top of their news feed. A crucial initiative is improving its News Feed, tailoring it more precisely to the needs and interests of its users, based on how long people spend reading particular posts. So among young people, much social media time may be coming at the expense of traditional television.įacebook, naturally, is busy cooking up ways to get us to spend even more time on the platform. Among those 55 and older, 70 percent of their viewing time was on television, according to comScore. People ages 18-34 spent just 47 percent of their viewing time on television screens, and 40 percent on mobile devices. ComScore reported that television viewing (both live and recorded) dropped 2 percent last year, and it said younger viewers in particular are abandoning traditional live television. The bureau’s numbers, since they cover the entire population, may be too broad to capture important shifts among important demographic groups. (Those hours seem low because much of the population, which includes both young people and the elderly, does not work.) Average time spent working declined from 3.4 hours to 3.25. Watching television and movies increased from 2.57 hours to 2.8. Time spent reading dropped from an average of 22 minutes to 19 minutes. Or perhaps it would be “socializing and communicating with others,” which slipped from 40 minutes to 38 minutes.īut time spent on most leisure activities hasn’t changed much in those eight years of the bureau’s surveys. The closest category would be “computer use for leisure,” which has grown from eight minutes in 2006, when the bureau began collecting the data, to 14 minutes in 2014, the most recent survey. While the Bureau of Labor Statistics surveys nearly every conceivable time-occupying activity (even fencing and spelunking), it doesn’t specifically tally the time spent on social media, both because the activity may have multiple purposes - both work and leisure - and because people often do it at the same time they are ostensibly engaged in other activities, according to a bureau spokeswoman. For one thing, people don’t want to admit in surveys that they are using social media when they are supposed to be doing something else. It’s almost as much time as people spend eating and drinking (1.07 hours). It’s more time than people spend reading (19 minutes) participating in sports or exercise (17 minutes) or social events (four minutes). That’s more than any other leisure activity surveyed by the Bureau of Labor Statistics, with the exception of watching television programs and movies (an average per day of 2.8 hours). The average time that users spend on Facebook is nearing an hour. That means more than one-sixteenth of the average user’s waking time is spent on Facebook. But there are only 24 hours in a day, and the average person sleeps for 8.8 of them. That’s the average amount of time, the company said, that users spend each day on its Facebook, Instagram and Messenger platforms (and that’s not counting the popular messaging app WhatsApp). But it’s a much smaller number that leapt out at me. Facebook reported dazzling first quarter results last week: Net income nearly tripled to $1.5 billion, and monthly active users hit a record 1.65 billion.
0 Comments
Leave a Reply. |